CONTENT MONETIZATION MODELS ACROSS MEDIA & DEVICES

Posted on June 30, 2012

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CONTENT MONETIZATION MODELS ACROSS MEDIA & DEVICES

“There is tremendous upside in the growth of content use and distribution as well as in the value of most digital and online media platforms.”

Of the respondents who distribute content on the Web, nearly half (47%) describe their business as ad-supported, while 18% distribute free content, 11% use a revenue share model and 22% have subscription models.

Content monetization models for mobile and tablet devices are evolving quickly. Of the respondents who distribute content via mobile devices, ad-supported revenue increased from 34% last year to 44% in 2012. The ad-supported model represented 27% for tablets in 2011, jumping to 41% in 2012.

Across all three channels, subscription models have increased year over year, most notably on the Web (22% this year versus 14% last year) and mobile (22% versus 8%).

Revenue sharing and “other” monetization models have lost share across all three channels.

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