Browsing All posts tagged under »Agencies«

O2 partners with Future tech brands for Gurus campaign

June 26, 2013

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O2, the communications network, will work with Future Publishing‘s brands T3, TechRadar and Gizmodo UK on a six-figure campaign for its O2 Gurus technology advice service. O2: links up with Future tech brands for Gurus campaign The eight-month campaign kicks off in early July and will provide O2 Gurus content to the tech-focused brands and […]

A web-first politics site for NBC News: Vivian Schiller on the launch of NBCPolitics.com

December 14, 2011

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By Justin Ellis Email NBC News keeps its political reporting in lots of different places. There’s Chuck Todd on Twitter, in the evening with Brian Williams and the Nightly News Crew, online at MSNBC’s First Read, or your Sunday morning coffee date with David Gregory on Meet the Press. That diffusion is part of why […]

New York Times Expands Into Freemium Apps With ‘Election 2012’

December 10, 2011

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As it has done on its website, the New York Times (NYSE: NYT) is experimenting with a mix of free and paid content through its standalone news apps. The newspaper’s new “Election 2012” political news iPhone app is free to download, but most of its content is only available to subscribers. The app provides election […]

MediaCom buys Brilliant Media

December 5, 2011

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MediaCom, the WPP media agency, has bought the independent regional media agency Brilliant Media. Karen Blackett: chief executive officer, MediaCom Brilliant had been one of the biggest independent agencies left and has three offices across Leeds, Manchester and Birmingham and picked up the account for the re-launch of the car marque MG in April this […]

Media Bitch’s Diary 2 December

December 4, 2011

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This week, Media Bitch goes to glamorous Luton, threatens Christian O’Connell with a smacked bottom, gets mobile with Mark “Gravy” Jarvis, and learns that one her media chums has been caught by the fuzz. Richard Desmond: targeting the white van man? White van man Bitch loves the glamour of her job and no more so […]

How Pay-Per-Article Option Tripled Revenue for Subscription Site

November 7, 2011

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CHALLENGE Over 11 years, Alacra has built online technology and services to help hundreds of banks, management-consulting and law firms and other corporations worldwide find, package and use business information from commercial databases and websites on a subscription basis. Barry Graubart, VP Product Management, saw the content on the company’s databases and in the archive […]

Paid subscriptions vs. free content: striking the right balance – Content strategy drives paywall revenue… not just marketing

November 7, 2011

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Paywalls are a touchy topic for any media brand that sells advertising, but many publishers are reconsidering paid content ideas because of the challenging advertising environment. Metered paywalls have demonstrated that freemium strategies, when properly implemented, can achieve the audience scale needed for advertising while monetizing the most loyal of visitors through subscriptions. Kevin McKean, […]

Newspaper paywalls: Lessons learned

November 7, 2011

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News sites have launched a variety of different online paywall models this year, some with more success than others. There’s no one way that works for every local market, but a few best practices are emerging for any news publisher to consider before charging for digital content. In the last month, we’ve looked at how […]

Time Warner Makes $1.4 Billion Endemol Bid

November 7, 2011

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Time Warner (NYSE: TWX) has made a takeover bid for Endemol, the debt-laden Dutch production company behind Big Brother and Deal or No Deal. The US media firm’s offer is thought to be worth about €1bn (£858m). “We have received an approach; it will now be put forward to Endemol’s lenders to consider,” said Charlie […]

How Book Publishers’ Digital Revenues Stack Up

November 7, 2011

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With Simon & Schuster (NYSE: CBS), HarperCollins, Penguin and Harlequin all releasing earnings in the past week, it seems like a good time to compare publishers’ digital revenues. Here’s our chart comparing the most recent earnings from a variety of publishers. Not all publishers break out their digital revenues, but I hope more will start […]

Amazon Earnings Down Sharply For Q3 2011, Even As Sales Rise

October 26, 2011

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With the $199 Kindle Fire tablet shipping in a little over two weeks, Amazon (NSDQ: AMZN) announced $10.88 billion in revenues for Q3 2011, up 44 percent over this time last year, but net income of $63 million on $0.14 per share—down 73 percent from last year. Strong sales, and apparently high Kindle pre-orders, were […]

Research Digest: Social Media Boost Video Views, TV Engagement

October 25, 2011

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Social referrals are driving up online video consumption, while TV viewers are increasingly multi-tasking, according to two separate research pieces from YouGov and Hitwise published on Monday. Here, we digest the key points… Online Video: Bringing Social Media to Life (Experian Hitwise): September UK video site visits are up 36 percent y-o-yto 785 million. 86 […]