Browsing All posts tagged under »California«

Hyperlocal: California newspaper defies industry wisdom to stay alive – and prospers

August 3, 2013

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Conventional media wisdom posits several ways for a newspaper to commit suicide. It can drive up costs by multiplying staff and pagination. It can prioritise print over digital. It can erect a hard paywall to seal itself from the internet. Or, if you are the Orange County Register, you can do all three. TheCalifornia daily did so […]

NEWSPAPERS TURNING IDEAS INTO DOLLARS Part 2 of 5

February 24, 2013

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Santa Rosa Press Democrat – The Media Lab The Santa Rosa Press Democrat is housed in a boxy, nondescript building in a section of downtown Santa Rosa, Calif. with a distinctly old-fashioned feel. But on the main floor of the newspaper, right off the lobby, visitors enter a modern space with large conference rooms, big […]

NEWSPAPERS TURNING IDEAS INTO DOLLARS Part 1 of 5

February 23, 2013

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y Mark Jurkowitz and Amy Mitchell of the Pew Research Center‘s Project for Excellence in Journalism In America’s embattled newspaper industry, some business innovations are showing clear signs of success, according to a new report by the Pew Research Center. While many of these are occurring on the digital side, some papers are generating new […]

The papers buck national trends with four different emphases

February 23, 2013

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Contrary to prevailing trends, it’s not all doom and gloom in the newspaper industry — at least, not for the four papers listed in a new Pew report released on Monday. Titled “Newspapers turning ideas into dollars: Four revenue success stories,” Pew profiled four papers “bucking the trend.” This new report comes after a yearlong effort prompted by “The […]

Forget Content Publishing – The Real Money in Subscriptions is in Payment Processing Services by Anne Holland

December 3, 2012

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Just like Levi Strauss proved during the California gold rush, the real money isn’t necessarily in a popular commodity, but rather in selling the tools to mine that popular commodity. During the gold rush, that was picks, shovels and blue jeans. For online subscription sites, it’s payment processing and financial systems for recurring billing. Billing […]

WORLD MEDIA TREND: LOS MEDIOS EN EL 2020

September 4, 2012

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El futuro de los medios es una gran incógnita. Los expertos debaten casi a diario sobre la dirección en la que caminan los diarios, pero nadie sabe lo que deparará el futuro. La web News&Tech ha hecho una recreación de cómo será el paisaje en el año 2020 y ha extraído las siguientes conclusiones. Quizá […]

California’s Santa Maria Times launch a paywall

August 9, 2012

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California‘s Santa Maria Times will launch a paywall on Wednesday. The new plan allows users to read 10 stories during a 30-day period before being asked to subscribe. (NYTimes meters metod) The paper will charge $6.95 per month for digital access for online readers who don’t subscribe to print and $1.95 for print subscribers. The […]