Browsing All posts tagged under »Content syndication«

Web Video Fills Hole Left by TV in China

January 19, 2012

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Beijing—government restrictions are driving young Chinese to turn off their TVS and turn on their computers. Advertisers and Western studios are right there with them. China’s streaming- video sites once were derided by the global entertainment industry as homes of stolen movies and television shows. But many sites have cracked down on piracy and are […]

A web-first politics site for NBC News: Vivian Schiller on the launch of NBCPolitics.com

December 14, 2011

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By Justin Ellis Email NBC News keeps its political reporting in lots of different places. There’s Chuck Todd on Twitter, in the evening with Brian Williams and the Nightly News Crew, online at MSNBC’s First Read, or your Sunday morning coffee date with David Gregory on Meet the Press. That diffusion is part of why […]

New York Times Expands Into Freemium Apps With ‘Election 2012’

December 10, 2011

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As it has done on its website, the New York Times (NYSE: NYT) is experimenting with a mix of free and paid content through its standalone news apps. The newspaper’s new “Election 2012” political news iPhone app is free to download, but most of its content is only available to subscribers. The app provides election […]

How Pay-Per-Article Option Tripled Revenue for Subscription Site

November 7, 2011

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CHALLENGE Over 11 years, Alacra has built online technology and services to help hundreds of banks, management-consulting and law firms and other corporations worldwide find, package and use business information from commercial databases and websites on a subscription basis. Barry Graubart, VP Product Management, saw the content on the company’s databases and in the archive […]

Content syndication gets more niche-oriented

November 7, 2011

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Content syndication is one of the oldest media tricks in the book for publishers looking to supplement their original content. But syndication has evolved beyond big names like the Associated Press and Bloomberg. Interest from both publishers and advertisers has propelled new syndication business models for more niche content, specializing in topics like cars, pets […]

Paid subscriptions vs. free content: striking the right balance – Content strategy drives paywall revenue… not just marketing

November 7, 2011

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Paywalls are a touchy topic for any media brand that sells advertising, but many publishers are reconsidering paid content ideas because of the challenging advertising environment. Metered paywalls have demonstrated that freemium strategies, when properly implemented, can achieve the audience scale needed for advertising while monetizing the most loyal of visitors through subscriptions. Kevin McKean, […]

Newspaper paywalls: Lessons learned

November 7, 2011

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News sites have launched a variety of different online paywall models this year, some with more success than others. There’s no one way that works for every local market, but a few best practices are emerging for any news publisher to consider before charging for digital content. In the last month, we’ve looked at how […]

Time Warner Makes $1.4 Billion Endemol Bid

November 7, 2011

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Time Warner (NYSE: TWX) has made a takeover bid for Endemol, the debt-laden Dutch production company behind Big Brother and Deal or No Deal. The US media firm’s offer is thought to be worth about €1bn (£858m). “We have received an approach; it will now be put forward to Endemol’s lenders to consider,” said Charlie […]

How Book Publishers’ Digital Revenues Stack Up

November 7, 2011

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With Simon & Schuster (NYSE: CBS), HarperCollins, Penguin and Harlequin all releasing earnings in the past week, it seems like a good time to compare publishers’ digital revenues. Here’s our chart comparing the most recent earnings from a variety of publishers. Not all publishers break out their digital revenues, but I hope more will start […]

Amazon Earnings Down Sharply For Q3 2011, Even As Sales Rise

October 26, 2011

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With the $199 Kindle Fire tablet shipping in a little over two weeks, Amazon (NSDQ: AMZN) announced $10.88 billion in revenues for Q3 2011, up 44 percent over this time last year, but net income of $63 million on $0.14 per share—down 73 percent from last year. Strong sales, and apparently high Kindle pre-orders, were […]