Browsing All posts tagged under »Events«

Web Video Fills Hole Left by TV in China

January 19, 2012

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Beijing—government restrictions are driving young Chinese to turn off their TVS and turn on their computers. Advertisers and Western studios are right there with them. China’s streaming- video sites once were derided by the global entertainment industry as homes of stolen movies and television shows. But many sites have cracked down on piracy and are […]

A web-first politics site for NBC News: Vivian Schiller on the launch of NBCPolitics.com

December 14, 2011

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By Justin Ellis Email NBC News keeps its political reporting in lots of different places. There’s Chuck Todd on Twitter, in the evening with Brian Williams and the Nightly News Crew, online at MSNBC’s First Read, or your Sunday morning coffee date with David Gregory on Meet the Press. That diffusion is part of why […]

New York Times Expands Into Freemium Apps With ‘Election 2012’

December 10, 2011

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As it has done on its website, the New York Times (NYSE: NYT) is experimenting with a mix of free and paid content through its standalone news apps. The newspaper’s new “Election 2012” political news iPhone app is free to download, but most of its content is only available to subscribers. The app provides election […]

As Many as 60% of Membership Sites & Subscription Sites Aren’t Tracking Mobile Useage… Yet

November 21, 2011

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According to Omniture data (click here for chart) MLB.com’s mobile viewer pageviews for just one sample evening in September rocketed far beyond PC-user pageviews. It’s just one more example of what many publishers we know are calling “hockey stick growth” on the mobile viewing front. Despite this industry-wide trend, roughly 30-60% of online subscription and […]

Why Subscription Retention Rates Slip Over Time for Newer Paywalls

November 21, 2011

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Dan Burkhart of Recurly just posted a great chart showing why it’s dangerous for paywalled publishers to forecast revenues based on their first year’s retention rates especially if your content was originally free. Your biggest fans and long-term readers of your free content are not only more likely to convert to paying than any other […]

How Pay-Per-Article Option Tripled Revenue for Subscription Site

November 7, 2011

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CHALLENGE Over 11 years, Alacra has built online technology and services to help hundreds of banks, management-consulting and law firms and other corporations worldwide find, package and use business information from commercial databases and websites on a subscription basis. Barry Graubart, VP Product Management, saw the content on the company’s databases and in the archive […]

Paid subscriptions vs. free content: striking the right balance – Content strategy drives paywall revenue… not just marketing

November 7, 2011

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Paywalls are a touchy topic for any media brand that sells advertising, but many publishers are reconsidering paid content ideas because of the challenging advertising environment. Metered paywalls have demonstrated that freemium strategies, when properly implemented, can achieve the audience scale needed for advertising while monetizing the most loyal of visitors through subscriptions. Kevin McKean, […]

Newspaper paywalls: Lessons learned

November 7, 2011

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News sites have launched a variety of different online paywall models this year, some with more success than others. There’s no one way that works for every local market, but a few best practices are emerging for any news publisher to consider before charging for digital content. In the last month, we’ve looked at how […]

Time Warner Makes $1.4 Billion Endemol Bid

November 7, 2011

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Time Warner (NYSE: TWX) has made a takeover bid for Endemol, the debt-laden Dutch production company behind Big Brother and Deal or No Deal. The US media firm’s offer is thought to be worth about €1bn (£858m). “We have received an approach; it will now be put forward to Endemol’s lenders to consider,” said Charlie […]

How Book Publishers’ Digital Revenues Stack Up

November 7, 2011

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With Simon & Schuster (NYSE: CBS), HarperCollins, Penguin and Harlequin all releasing earnings in the past week, it seems like a good time to compare publishers’ digital revenues. Here’s our chart comparing the most recent earnings from a variety of publishers. Not all publishers break out their digital revenues, but I hope more will start […]

The Media’s Past, Present & Future – 2011

November 4, 2011

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Newspapers    2009 saw a newspaper industry massacre with more than 300 newspapers folding, including the Rocky Mountain News and the print editions of several major dailies. Over the course of 2010, the industry seems to have stabilized, according to David Coates, managing editor of newspaper content at Vocus Media Research Group. “This is not […]

TVGuide.com-paidContent Survey Shows Big Spike In Online, Time-Shifted TV

November 4, 2011

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Consumers are watching more TV today than ever before, but that increased consumption is rapidly changing with the times. According to a new survey from TVGuide.com and paidContent, a good part of the growth in TV usage—among those who are avid TV watchers already—is coming via online content, time-shifting systems and the use of new […]