Browsing All posts tagged under »tom krazit«

As Many as 60% of Membership Sites & Subscription Sites Aren’t Tracking Mobile Useage… Yet

November 21, 2011

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According to Omniture data (click here for chart) MLB.com’s mobile viewer pageviews for just one sample evening in September rocketed far beyond PC-user pageviews. It’s just one more example of what many publishers we know are calling “hockey stick growth” on the mobile viewing front. Despite this industry-wide trend, roughly 30-60% of online subscription and […]

Why Subscription Retention Rates Slip Over Time for Newer Paywalls

November 21, 2011

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Dan Burkhart of Recurly just posted a great chart showing why it’s dangerous for paywalled publishers to forecast revenues based on their first year’s retention rates especially if your content was originally free. Your biggest fans and long-term readers of your free content are not only more likely to convert to paying than any other […]

How Pay-Per-Article Option Tripled Revenue for Subscription Site

November 7, 2011

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CHALLENGE Over 11 years, Alacra has built online technology and services to help hundreds of banks, management-consulting and law firms and other corporations worldwide find, package and use business information from commercial databases and websites on a subscription basis. Barry Graubart, VP Product Management, saw the content on the company’s databases and in the archive […]

Paid subscriptions vs. free content: striking the right balance – Content strategy drives paywall revenue… not just marketing

November 7, 2011

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Paywalls are a touchy topic for any media brand that sells advertising, but many publishers are reconsidering paid content ideas because of the challenging advertising environment. Metered paywalls have demonstrated that freemium strategies, when properly implemented, can achieve the audience scale needed for advertising while monetizing the most loyal of visitors through subscriptions. Kevin McKean, […]

Newspaper paywalls: Lessons learned

November 7, 2011

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News sites have launched a variety of different online paywall models this year, some with more success than others. There’s no one way that works for every local market, but a few best practices are emerging for any news publisher to consider before charging for digital content. In the last month, we’ve looked at how […]

Time Warner Makes $1.4 Billion Endemol Bid

November 7, 2011

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Time Warner (NYSE: TWX) has made a takeover bid for Endemol, the debt-laden Dutch production company behind Big Brother and Deal or No Deal. The US media firm’s offer is thought to be worth about €1bn (£858m). “We have received an approach; it will now be put forward to Endemol’s lenders to consider,” said Charlie […]

How Book Publishers’ Digital Revenues Stack Up

November 7, 2011

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With Simon & Schuster (NYSE: CBS), HarperCollins, Penguin and Harlequin all releasing earnings in the past week, it seems like a good time to compare publishers’ digital revenues. Here’s our chart comparing the most recent earnings from a variety of publishers. Not all publishers break out their digital revenues, but I hope more will start […]

The Media’s Past, Present & Future – 2011

November 4, 2011

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Newspapers    2009 saw a newspaper industry massacre with more than 300 newspapers folding, including the Rocky Mountain News and the print editions of several major dailies. Over the course of 2010, the industry seems to have stabilized, according to David Coates, managing editor of newspaper content at Vocus Media Research Group. “This is not […]

Amazon Earnings Down Sharply For Q3 2011, Even As Sales Rise

October 26, 2011

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With the $199 Kindle Fire tablet shipping in a little over two weeks, Amazon (NSDQ: AMZN) announced $10.88 billion in revenues for Q3 2011, up 44 percent over this time last year, but net income of $63 million on $0.14 per share—down 73 percent from last year. Strong sales, and apparently high Kindle pre-orders, were […]

Research Digest: Social Media Boost Video Views, TV Engagement

October 25, 2011

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Social referrals are driving up online video consumption, while TV viewers are increasingly multi-tasking, according to two separate research pieces from YouGov and Hitwise published on Monday. Here, we digest the key points… Online Video: Bringing Social Media to Life (Experian Hitwise): September UK video site visits are up 36 percent y-o-yto 785 million. 86 […]

Rupert Murdoch thinks tablet devices will save newspapers – what if he’s right?

October 24, 2011

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When Rupert Murdoch declared in April 2010 that Apple’s iPad “may well be the saving of the newspaper industry,” some commentators scoffed at him. How could one device reverse the freight train of web publishing and the irreversible structural shift of advertisers and readers away from dead trees? Indeed, Murdoch’s declaration may well be over-cooked: […]

In Rift Between Murdochs, Heir Becomes Less Apparent

October 19, 2011

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LONDON — It was a striking display of unity: Rupert and James Murdoch, father and son, walking side by side through central London as they faced a crisis that had laid siege to their company. Pushing through a crush of paparazzi on a street not far from Buckingham Palace, James reached out to place a […]