Publishers Press, one of the best known magazine printers in The United States, unveiled its plans for The Magazine Channel during the Publishing Business Expo at the NY Marriott Marquis March 19-20. The Magazine Channel’s design prototype was available for viewing at booth #316, where Michael Simon, Executive Vice President of Publishers, and Dick Ryan, Director of Business Development, was available to discuss the company’s plans for The Magazine Channel, and how publishers can learn more about this new and exciting e-reading and content curation application.
“We’ve been putting this together for more than two years, and have the support of dozens of our printing customers, all of whom are making years of their article and feature content available for republishing through cooperative license agreements with us,” exclaims Simon. “We are putting never-before-made-available special interest magazine content at the fingertips of audiences throughout the world, all of whom will be able to discover, search, sample and share this unique collection of thousands of niche magazine articles.”
The Magazine Channel will offer audiences a highly interactive experience through both web and native applications, and will be powered by a sophisticated recommendation and personalization engine being developed through a partnership with K-NFB Reading Technologies, a Kurzweil Technology company. Mark Logic Server and Temis’ Relevant Topic Finder text mining engine will provide additional content management support of The Magazine Channel.
Mark Gaeta, Vice President of Business Development at K-NFB Reading Technologies, adds, “We are thrilled to be partnered with Publishers Press, and look forward to supporting this important publishing initiative in concert with our ongoing development of Blio, the eReading software and online book store we created in partnership with Baker & Taylor.”
Customers of Publishers Press are equally excited. A Senior VP Publishing of a multi-title consumer special interest publisher noted recently, “Simply put, the magazine industry is in transition. The business model is rapidly changing, but the one thing that isn’t changing is the fact that customers love curated content. The Magazine Channel, to us, is a platform that celebrates the experience of long form journalism. Being a part of that platform will enhance our relevance in the minds of our customers, which in turn gives us the confidence to try new business models.”
The Magazine Channel will allow users of the application to build highly personalized collections of articles and features in their own “Stacks,” and as the technology that runs the site learns more about a reader’s interest The Magazine Channel will continuously search for additional articles that will be of interest to readers. Readers will be able to curate their own collections, republish them in part or in their entirety to social media, or can take advantage of the community of magazine digiphiles that will live within The Magazine Channel itself.
Some special interest niches that are already represented through content license agreements with The Magazine Channel include landscaping, travel, fishing and hunting, healthcare, equestrian as well as technical segments from aviation to home care. Highly targeted advertising will eventually be available through The Magazine Channel, with revenues to be shared among content licensees. Additionally The Magazine Channel will provide a global audience development platform for content licensees as well.
About Publishers Press
Publishers Press is a leading printer of special interest periodicals and journals for business, consumer and healthcare publishers. For nearly 150 years Publishers Press has been providing its customers with innovative publishing solutions. These include the first commercial use of computer-to-plate magazine prepress production, co-mail services for tabloid size publications, and today, turnkey content processing and enrichment services through its content management solution ContentXpress. The company is lead by Nick and Michael Simon, the fifth generation of Simons to lead the company.
K-NFB Reading Technology has propelled reading technology forward for the last 30 years with the invention of Omnifont OCR, flatbed scanners, text-to-speech technology, and reading machines for the blind. A joint venture between Kurzweil Technologies and the National Federation of the Blind, K-NFB is headed by CEO Ray Kurzweil, a thirty-year innovator and pioneer in assistive technologies. The National Federation of the Blind is the largest, most influential membership organization of blind people in the United States.