Huffington Post & PRISA: the model of business

Posted on June 8, 2012


In an interview with AFP on the eve of the launch, Huffington said crises like the Spanish recession and global downturn were a good time to launch new models and give people a voice.

The business, an equally held joint venture with leading daily El Pais, employs eight journalists and two interns. El Pais sells the advertising and the two partners split the revenue, she said.

“I think you can make money,” said the 61-year-old founder of the online paper, launched in the United States in 2005 and now with two editions in Canada, one in France, one in Britain and one in Spain.

“First of all, we operate like a startup without high overheads, that is the reason why in every country we are launching in partnership with an established media organization,” she said.

“We bring the template of the Huffington post, the technology. Our editors are here training the local journalists but it is very much a local operation, it is run by Spanish journalists. It is rooted in Spanish culture and it is actually feeding off the great journalistic tradition of El Pais.”

The news outlet is “beyond left and right” because it aims to look at issues of the day without polarizing the discussion, she said.

But the Huffington Post has clear views, including on the Spanish government’s prescription of austerity to beat a recession.

The Huffington Post, she said, has 500 journalists and editors in the United States, recalling that it won a Pulitzer Prize for a 10-part series on the lives of returning veterans.

“We are two things really, we are a hybrid, we are a journalistic enterprise that honors all of the traditions of journalists and we are a platform that has thousands of bloggers provided that they clear a quality bar. It is not a freefor-all.”