CONTENT MONETIZATION MODELS ACROSS MEDIA & DEVICES
“There is tremendous upside in the growth of content use and distribution as well as in the value of most digital and online media platforms.”
■ Of the respondents who distribute content on the Web, nearly half (47%) describe their business as ad-supported, while 18% distribute free content, 11% use a revenue share model and 22% have subscription models.
■Content monetization models for mobile and tablet devices are evolving quickly. Of the respondents who distribute content via mobile devices, ad-supported revenue increased from 34% last year to 44% in 2012. The ad-supported model represented 27% for tablets in 2011, jumping to 41% in 2012.
■Across all three channels, subscription models have increased year over year, most notably on the Web (22% this year versus 14% last year) and mobile (22% versus 8%).
■ Revenue sharing and “other” monetization models have lost share across all three channels.