Paywall Times: Torstar to launch online paywall

Posted on October 30, 2012

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Canada’s largest newspaper is building a paywall around its online content, after deciding digital ads aren’t enough to fund its future. Toronto Star publisher John Cruickshank said Monday that the newspaper will ask readers to pay for access to its website in the new year, joining rivals such as The Globe and Mail and Postmedia with a metered subscription model that will limit how many articles can be viewed for free. Newspapers have been savaged by a weak ad market in recent years as more spending moves online. Many held out hope that digital ad sales could make up for lost print sales over time, but it has become increasingly clear that’s unlikely to happen. For every $7 lost in print, industry watchers estimate, newspapers are only gaining $1 online. –

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