Newspapers Digital First News Summary-7/05/13

Posted on July 4, 2013

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Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story on how  Digital Readers Unwilling To Pay Print Prices 

Survey Shows How Journalists Really Feel About the Digital Evolution                                It’s a no-brainer that digital technology is impacting newsgathering and reporting globally. How much?

Circulation departments increasing profitability                                                         Newspaper circulation departments are increasing profitability according to the recently released 2010 National Cost & Revenue Study for Daily Newspapers

5 Types of Advertising That Are NOT Native Advertising                                                 When a term is as hot and hyped as “native advertising”, it’s inevitable that everyone will want to appropriate it to describe everything they are doing. Which means the term will be widely misappropriated.

For Millennials, newspaper readership hinges on convenience, technology                         The next generation has a healthy appetite for news and gleans it from a broader range of sources than their older counterparts.

The New York Times plans to limit non-subscribers to just 3 articles per day on mobile  The New York Times has announced new plans to limit the amount of content non-subscribing mobile readers can access each day with a new “mobile meter”.

Digital news is finally starting to pay                                                                                Workable revenue models are emerging that make the future look brighter for publishers, a new report has found

Message to advertisers: It’s the year of newspapers … on mobile                                Industry leaders say a market leader has not yet stepped forward to lead the charge in developing a mobile marketplace. Newspapers should strike while the iron is still hot.

Study: Digital News Becoming Easier Sell                                                                           Though only 5% of news consumers worldwide currently pay to access news online, they are becoming a little more willing to pay for online news

Digital Readers Unwilling To Pay Print Prices                                                                              A recent report by Simon-Kucher & Partners indicated that while 72% of smartphone and tablet owners have downloaded at least one publication app, 80% said that $15 per month is too expensive.

The Past Can’t Buy The Future                                                                                                 John Paton’s June 21, 2013 presentation at the Global Editors Network News Summit in Paris:

Gallup: Only 23% of Americans trust newspapers, TV news.                                                 The bad news: Just 23 percent of Americans told Gallup they have “a great deal” or “quite a lot” of confidence in newspapers, the same percentage who said they trust TV news. The good news: Both are still more popular than big business, organized labor, HMOs and Congress.

RR Donnelley’s Press+ Launches Global Expansion                                                                  RR Donnelley’s Press+ announced its global expansion with the addition of John Michael Hull, who is based in London.

The newspaper plunge slows                                                                                                        But paywall strategies and new business are still not enough to offset print ad declines

10 Secrets of Successful Meters, Pay Walls and Reader Revenue Strategies                Moving a media organization from free to paid content requires more than a meter.

New product development necessary for news publishers to increase revenue                  Ten news media companies worldwide, as well as words of wisdom and lessons learned from news media experts, illustrate how continuous new product development is imperative in filling the revenue hole left by print advertising.

The Oregonian gambles on a digital future.                                                                               The death of The Oregonian as you know it came at 9:58 am on June 20.

Digital Natives Still Drawn To Print                                                                                    Younger Americans, the so-called digital natives, haven’t been weened fully from the printed page, according to new research from the Pew Internet & American Life Project.

Paper Execs Embrace Online News Delivery                                                                                A group of newspaper executives speaking at the American Society of News Editors’ annual convention said Monday that increased use of their digital products is resulting in higher revenue.

Frequency Cuts Don’t Work, Says Columnist                                                                          How are the experiments in reduced frequency that began in Detroit more than four years ago and have since spread to Cleveland, Syracuse, New Orleans and now Portland working out? Not so well, says author and J-school professor John K. Hartman.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.

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