Browsing All Posts filed under »HYPERLOCAL«

The Olympics Will Not Be Tweeted, Vined, Or Instagrammed

November 11, 2013

1

Journalists who use amateur-standard technology to take photos or videos of the 2014 Sochi Winter Olympics will be kicked out immediately, the editor of Russia’s state sports news agency, which is part of the Olympic accreditation committee, has reportedly said. Vasily Konov, editor of RIA Novosti subsidiary R-Sport, told a seminar for sports journalists on […]

Local Newspapers Scramble for Native Ad Strategies by Josh Sternberg

October 1, 2013

0

The native-ad push isn’t just for the big boys: teetering local newspapers are rushing to adopt the latest online ad gambit. The Chicago Sun-Times, San Francisco Chronicle and Cape May County (N.J.) Herald all have dabbled in some form of native advertising. Here’s a Naperville (Ill.) Sun sponsored post, about the historic lighthouses of Lake Michigan, brought […]

Hyperlocal 101: Part One, 10 hyperlocal business models

October 1, 2013

0

Hyperlocal is just a way of expressing the need for news that is more local, closer to the neighborhood or town level, than the metro daily ever could be. And of course it corresponds to a class of advertiser that was priced out of and ill served by the metro daily and TV stations. Jay […]

There’s one good thing about the newspaper industry decline — more innovation is happening by Mathew Ingram

October 1, 2013

0

UMMARY: Despite the fact that they are in financial distress — or perhaps because of that distress — both the Boston Globe and the Washington Post are experimenting with some interesting new formats for finding and displaying the news.

Las lecciones del Mail Online

October 1, 2013

0

El periódico online más popular del mundo se ha convertido en un auténtico fenómeno social. Aunque sus contenidos a menudo son tachados de sensacionalistas y superficiales, el éxito alcanzado gracias a su método de trabajo podría ser trasladable a otras webs que buscan desesperadamente aumentar su tráfico y obtener mayores ingresos publicitarios. El sitio web […]

Another wall tumbles: The Dallas Morning News

October 1, 2013

0

SUMMARY: The Dallas Morning News has become the second major paper to pull down the paywall around its news, saying the strategy failed to generate enough reader interest. It’s still going to try selling a premium service though.

Sun online’s disastrous paywall start

October 1, 2013

0

Web metrics sometimes appear to resemble opinion polls in that the questioner gets the desired result. They are more believable when a web measurement company is entirely dispassionate and neutral. That’s the case with SimilarWeb, which is based in Tel Aviv. So I commend its research into The Sun‘s online traffic over the past two […]