Browsing All posts tagged under »Advertising«

No, Craigslist is not responsible for the death of newspapers by Mathew Ingram

August 14, 2013

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SUMMARY: Craigslist is once again being blamed by some for the decline of the newspaper industry, since it allegedly siphoned off billions in advertising revenue — but this ignores all of the other factors that combined to disrupt the newspaper business.

Newspapers Digital First News Summary-7/05/13

July 4, 2013

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Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story on how  Digital Readers Unwilling To Pay Print Prices  Survey Shows How Journalists Really Feel About the Digital Evolution         […]

The newspaper plunge slows

July 4, 2013

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The newspaper industry found an extra $6 billion in its couch cushions last year. That’s not new revenue, unfortunately—just newly measured revenue. But it does help give us a better picture of the overall state of the industry via the latest Newspaper Association of America’s numbers. It’s still dismal. But it’s not all bad, unlike any of the […]

Time Inc Pairs Content Sponsorships With Social Ads

May 31, 2013

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Advertisers are pouring money into social, so publishers are getting creative to offer “social” ads. Time Inc has hit on a gambit: It includes sponsorship messages in social ads that drive users back to Time content sponsored by a brand. Time bills the the effort as an ad unit of its own, but it’s really […]

News Corporation takes on LinkedIn with WSJ Profile, a social network for The Wall Street Journal

May 31, 2013

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Following its catastrophic failure with Myspace, News Corporation is preparing to dive back into the social networking game through an expansion of The Wall Street Journal website. At an investor day in New York, Lex Fenwick, CEO of Dow Jones, outlined the company’s plans to transform the Wall Street Journal into a ‘platform’where users could do more […]

When can a book be digital-only, and when does it need to be print too?

May 17, 2013

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by Laura Hazard Owen Book publishers are increasingly experimenting with digital-first and digital-only initiatives, where they publish a book only as an ebook and then publish a print edition later, or never. It’s a good way to take a chance on unknown authors, but it also means that a book is not available in all the formats […]

Telegraph group: cuts print jobs as daily and Sunday titles merge

March 17, 2013

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The Telegraph group is to shed 80 of its 550 editorial staff as part of what the chief executive, Murdoch MacLennan, calls a root-and-branch restructure of the business. It will mean the complete merger of the Daily and Sunday Telegraph as a seven-day operation. The cut of 14% of the staff affects print-based journalists at the two titles. […]