Browsing All posts tagged under »Agencies«

O2 partners with Future tech brands for Gurus campaign

June 26, 2013


O2, the communications network, will work with Future Publishing‘s brands T3, TechRadar and Gizmodo UK on a six-figure campaign for its O2 Gurus technology advice service. O2: links up with Future tech brands for Gurus campaign The eight-month campaign kicks off in early July and will provide O2 Gurus content to the tech-focused brands and […]

A web-first politics site for NBC News: Vivian Schiller on the launch of

December 14, 2011


By Justin Ellis Email NBC News keeps its political reporting in lots of different places. There’s Chuck Todd on Twitter, in the evening with Brian Williams and the Nightly News Crew, online at MSNBC’s First Read, or your Sunday morning coffee date with David Gregory on Meet the Press. That diffusion is part of why […]

New York Times Expands Into Freemium Apps With ‘Election 2012’

December 10, 2011


As it has done on its website, the New York Times (NYSE: NYT) is experimenting with a mix of free and paid content through its standalone news apps. The newspaper’s new “Election 2012” political news iPhone app is free to download, but most of its content is only available to subscribers. The app provides election […]

MediaCom buys Brilliant Media

December 5, 2011


MediaCom, the WPP media agency, has bought the independent regional media agency Brilliant Media. Karen Blackett: chief executive officer, MediaCom Brilliant had been one of the biggest independent agencies left and has three offices across Leeds, Manchester and Birmingham and picked up the account for the re-launch of the car marque MG in April this […]

Media Bitch’s Diary 2 December

December 4, 2011


This week, Media Bitch goes to glamorous Luton, threatens Christian O’Connell with a smacked bottom, gets mobile with Mark “Gravy” Jarvis, and learns that one her media chums has been caught by the fuzz. Richard Desmond: targeting the white van man? White van man Bitch loves the glamour of her job and no more so […]

How Pay-Per-Article Option Tripled Revenue for Subscription Site

November 7, 2011


CHALLENGE Over 11 years, Alacra has built online technology and services to help hundreds of banks, management-consulting and law firms and other corporations worldwide find, package and use business information from commercial databases and websites on a subscription basis. Barry Graubart, VP Product Management, saw the content on the company’s databases and in the archive […]

Paid subscriptions vs. free content: striking the right balance – Content strategy drives paywall revenue… not just marketing

November 7, 2011


Paywalls are a touchy topic for any media brand that sells advertising, but many publishers are reconsidering paid content ideas because of the challenging advertising environment. Metered paywalls have demonstrated that freemium strategies, when properly implemented, can achieve the audience scale needed for advertising while monetizing the most loyal of visitors through subscriptions. Kevin McKean, […]