Browsing All posts tagged under »ComScore«

Los principales medios lanzan plataforma de publicidad programática premium

June 20, 2016


Perfil junto a Clarín, Infobae, La Nación y Telefe se unen a través de la nueva compañía RPA Media Place para mejorar la propuesta de valor a usuarios y anunciantes de sus plataformas digitales.

Exclusive: ABC News Poaches Reuters Editor To Run Web Operations

October 1, 2013


ABC News President Ben Sherwood continues to aggressively revamp and expand the network’s digital operations, luring one of the top video editors at Reuters to run Erle Norton will today be named as the new executive producer of ABC News Digital, overseeing editorial and video operations across all of Norton, who arrives at […]

Local Newspapers Scramble for Native Ad Strategies by Josh Sternberg

October 1, 2013


The native-ad push isn’t just for the big boys: teetering local newspapers are rushing to adopt the latest online ad gambit. The Chicago Sun-Times, San Francisco Chronicle and Cape May County (N.J.) Herald all have dabbled in some form of native advertising. Here’s a Naperville (Ill.) Sun sponsored post, about the historic lighthouses of Lake Michigan, brought […]

Top 5 newsbrands attract 46 million readers per week

August 30, 2013


BY Arif Durrani, Amid all the talk of declining newspaper sales and an industry battling to maintain relevancy, the quarterly National Readership Survey provides a welcome reminder about the enduring role the press continues to play in many consumers lives. The top five newspaper brands in the UK – The Sun/Sun on Sunday (13.5m), Daily […]

The Huffington Post launches first African edition

June 26, 2013


AOL is preparing to launch Al Huffington Post Maghreb, its first edition for African countries, later today. The Huffington Post: rolls out Maghreb sites The French-language version of The Huffington Post will be published with private investors Alix Etournaud and Fares Mabrouk and focus on the Maghreb countries – Tunisia, Morocco and Algeria. The new […]

Parade Magazine Tries to Improve Appeal to Digital Readers

May 31, 2013


By: Michael Sebastian  Published: May 30, 2013 Parade magazine is introducing a new logo this Sunday for the first time in more than 30 years, adopting a look reminiscent of Parade in the 1950s. But the retro look is just part of a series of changes the 72-year-old Sunday newspaper insert is pursuing this year, with the bulk […]

AOL’s Patch Gets New CEO, as Just Under 3% of Staff Is Laid Off

May 17, 2013


Kara Swisher Changes at AOL’s local content site, Patch: CEO Jon Brod will step down and is being replaced by COO and President Steve Kalin, according to an internal memo the New York Internet company sent to the division’s employees today. As part of the move, Brod will be going back to run AOL Ventures, in […]