Browsing All posts tagged under »:Content Strategy«

Has blogging queen Huffington really failed in the UK?

January 26, 2012

1

It’s been a long-running discussion among UK online journalism enthusiasts over why blogging didn’t develop the same way it has in the US. For all the Guido Fawkes and Mumsnets we have, there isn’t much to match Gawker, Techcrunch, Mashable, Blogher, GigaOm and the rest in terms of reach and business success. But that didn’t […]

Bookseller Backed by Big Publishers Advocates Abandoning Digital Rights Management By Jeremy Greenfield

January 26, 2012

2

By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid Major book publishers should abandon the use of technology that limits how their copyrighted digital material is used by readers after sale, according to Matteo Berlucchi, CEO of London-based social e-retailer Anobii. In a speech this afternoon at the Digital Book World Conference in New York, […]

Getting People to Pay for Content You Give Away for Free By Charlotte Abbott

January 26, 2012

0

By Charlotte Abbott, DBW contributor, @charabbott A novel approach for publishers interested in building their brands: Give away content for free. Book publishers, imprints and brands should market themselves by using new media and social media channels to talk to their audiences about relevant areas of interest, according to a panel today at the Digital […]

‘No Decision’ On Sun Paywall In Absence Of NOTW

January 20, 2012

0

News Of The World’s closure deprived News International of data on which it could have based a decision to introduce digital fees at the UK’s most popular newspaper. News Of The World relaunched on the web and iPad for £1.99 a month in September 2010, including with SMS payment – ten months before it was […]

the Future of Journalism Chapter 6 of 10: Future of Government Subsidy By Gerry Storch

January 19, 2012

0

Government bailout, poof … foundation money, maybe  – The ProPublica Solution – Dealing with the NPR/PBS Factor – Help for the Business Side of Papers?   When federal government bailouts took shape in 2009, wishful thinking floated up and down the Internet for newspapers and other publications to get in on the action. That didn’t […]

Media Salary Survey: Are you being paid what you are worth?

January 13, 2012

0

Stuck in one of the worst recessions of all time this year’s salary survey, which has been produced by media recruitment specialist Sylex, paints a slighter brighter picture for the industry. edia Salary Survey: what should you be paid? After a 2010 that finally saw pay and recruitment freezes lifted last year, 2011 was witness […]

The Philadelphia Experiment: Why a media company wants to be a tech incubator

January 13, 2012

0

One side effect of downsizing at most newspapers: a surplus of office space. That may be a cold blooded way of seeing the empty desks that haunt newsrooms and advertising departments, but in an era where newspapers get bought largely for the value of their underlying real estate, the fact is that’s square footage that […]

Newsonomics How do U.S. newspapers compare to the symbols of old-business-model decline?: Kodak’s, Sears’, a nd newspapers’

January 13, 2012

0

No old-world icon is safe. Just in recent weeks, both Kodak and Sears have percolated back into the news, offering headline writers a dilemma borrowed from the classic Saturday Night Live Weekend Update line, “Generalíssimo Francisco Franco is still dead.” How long have these companies been dying? Yes, it was a surprise sometime a long […]

PAYWALL TIMES: Boston.com adds tweets to news feed for Your Town sites By Justin Ellis

January 13, 2012

1

The Boston Globe is quietly testing a redesign of its Your Town product on Boston.com to give the locally focused sites a more engaged, real-time feel. And “real-time feel” is short for a blog-like, Twitter-like stream of stories and information. Your Town is a network of 50 sites dedicated to local news in the towns […]

the Future of Journalism Chapter 5 of 10: Future of Press Power By Gerry Storch

January 12, 2012

1

– Use of Power or Abuse of Power? – All There: Military, Intelligence, Grand Jury Secrets – Is Objectivity Passe?   What we just discussed … the question of protecting the use of confidential sources with an act of Congress … comes down to the power of the press, and whether it really needs more […]

PAYWALL TIMES: Piano Media wants national paywalls all over Europe – Lessons from Slovakia’s experiment include: Don’t charge people who lived under Communism for the ability to comment.

January 10, 2012

0

The expansion of Bratislava-based Piano Media into Slovenia is just the beginning of the company’s efforts to bring national paywalls to five European countries by year’s end. Eight Slovene media outlets have agreed to unite behind a single paywall starting Jan. 16. It’s the cable TV model: Pay a flat monthly fee for unlimited access […]

PAYWALL TIMES: Twelve tips for Specialist Media Owners for 2012

January 9, 2012

0

Looks like no let-up in the pace of technology change in the media world. Whilst at first sight daunting for the niche, independent consumer or b2b publisher, the reality is that there are now more opportunities than ever before to publish content on many channels worldwide and make money. And the development of low-cost services, […]