Browsing All posts tagged under »:Content Strategy«

the Future of Journalism Chapter 9 of 10: Future of TV News By Gerry Storch

February 8, 2012

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– Network News Going, Going But Not Gone – CNN Probably OK, Fox in Good Shape – But There’ll Always Be Local TV News   Both parts of TV news are changing hard and fast. The TV part … And the news part. You don’t even need a TV anymore to watch TV news as […]

the Future of Journalism Chapter 8 of 10: Future of Print Advertising By Gerry Storch

February 1, 2012

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— Age of Trialogue: Narrowcasting, Not Broadcasting – The Customer Becomes Your Pal – Media Must Blend Print, Website Efforts   Talk about your world being turned upside-down … if you’re a print media ad person, that is … It used to be One-to-Many … one powerful advertiser sending a message to many quiet recipients. […]

Arianna Huffington : « Nous nous donnons deux ans pour être rentable en France »

January 27, 2012

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« Le Huffington Post donne accès au meilleur du Web, grâce à des liens vers d’autres médias. » Vous lancez le Huffington Post en France sur un marché de l’information en ligne déjà bien encombré : comment allez-vous vous différencier ? Le Huffington Post, c’est une combinaison de contenus originaux , d’agrégation, de blogs et […]

the Future of Journalism Chapter 7 of 10: Future of Reading By Gerry Storch

January 26, 2012

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Future of Digital Delivery and Readers – Digital Delivery Could Save Papers, Mags – E-Readers: Whole World in Your Hands – The Revolution Has Just Begun   “He’s got the whole world, in his hands … “He’s got the whole wide world, in his hands …” And now, for the first time in history, this […]

Building a case for premium content by Rob O’Regan’s Blog

January 26, 2012

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Premium content is making a comeback. The signs are appearing with more frequency, across multiple digital channels: Tablets: Content is experiencing a bit of a renaissance on the iPad and other tablets. Publishers including Condé Nast, Hearst Magazines, and Bonnier have announced significant increases in digital subscriptions. Earlier this week, the UK’s Future Publishing told […]

Has blogging queen Huffington really failed in the UK?

January 26, 2012

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It’s been a long-running discussion among UK online journalism enthusiasts over why blogging didn’t develop the same way it has in the US. For all the Guido Fawkes and Mumsnets we have, there isn’t much to match Gawker, Techcrunch, Mashable, Blogher, GigaOm and the rest in terms of reach and business success. But that didn’t […]

Bookseller Backed by Big Publishers Advocates Abandoning Digital Rights Management By Jeremy Greenfield

January 26, 2012

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By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid Major book publishers should abandon the use of technology that limits how their copyrighted digital material is used by readers after sale, according to Matteo Berlucchi, CEO of London-based social e-retailer Anobii. In a speech this afternoon at the Digital Book World Conference in New York, […]