Browsing All posts tagged under »Europe«

Top 5 newsbrands attract 46 million readers per week

August 30, 2013


BY Arif Durrani, Amid all the talk of declining newspaper sales and an industry battling to maintain relevancy, the quarterly National Readership Survey provides a welcome reminder about the enduring role the press continues to play in many consumers lives. The top five newspaper brands in the UK – The Sun/Sun on Sunday (13.5m), Daily […]

O2 partners with Future tech brands for Gurus campaign

June 26, 2013


O2, the communications network, will work with Future Publishing‘s brands T3, TechRadar and Gizmodo UK on a six-figure campaign for its O2 Gurus technology advice service. O2: links up with Future tech brands for Gurus campaign The eight-month campaign kicks off in early July and will provide O2 Gurus content to the tech-focused brands and […]

Trend Report: How attractive are free newspapers and magazines for advertisers?

August 29, 2012


As Time Out is set to become a free magazine later this year, Mike Fletcher looks at the role of free newspapers and magazines and what they deliver for the client. Time Out: set to go free later this year When the capital’s weekly listings magazine, Time Out, announced it would be going free later […]

DMGT confirms Mail Online is profitable as group revenue hits £509m

July 25, 2012


Daily Mail & General Trust has today confirmed Mail Online is now a profitable business on a "run rate basis", and posted a 3% lift in group revenue to £509 million in the second quarter. DMGT confirms Mail Online is profitable as group revenue hits £509m The performance of Mail Online, which includes content from […]

Online News Startups Struggle to Break Even in Western Europe

June 21, 2012


Last year, in a research project titled “The Business of Digital Journalism,” the Columbia University Graduate School of Journalism set out to find digital news outlets that were successfully making money on their own: without being bankrolled by institutional grants or other investors, and without being propped up by profits from a legacy, print-based counterpart. […]

Sport magazine plans international expansion

April 30, 2012


UTV is kicking off plans to market Sport magazine globally, following the lead of sister radio station TalkSport. Sport magazine: set for international distribution The publisher has appointed Tim Hudson as international director to market Sport overseas. TalkSport won international broadcast rights for commentary of Premier League football matches earlier this month. Now Hudson will […]

Ridley Scott’s Prometheus to air first synchronised ad on Zeebox

April 29, 2012


Twentieth Century Fox has signed a deal with Sky Media to run a social media ad on Zeebox for Ridley Scott‘s ‘Prometheus‘ at the same time as the film’s trailer airs on Channel 4. Prometheus: ad to air on Zeeboox as film’s trailer is shown on Channel 4 When the trailer airs on Channel 4, […]