Browsing All posts tagged under »facebook«

Impresión bajo demanda, ¿el futuro de la prensa escrita?

October 1, 2013

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Con el fin de ahorrar costes de impresión y distribución, la empresa sueca Meganews ha instalado quioscos digitales en Estocolmo para que los usuarios puedan obtener las revistas que desean bajo demanda. Esta fórmula se postula como la salvadora de los medios impresos. En la era del periodismo digital aún hay personas que apuestan por […]

Las lecciones del Mail Online

October 1, 2013

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El periódico online más popular del mundo se ha convertido en un auténtico fenómeno social. Aunque sus contenidos a menudo son tachados de sensacionalistas y superficiales, el éxito alcanzado gracias a su método de trabajo podría ser trasladable a otras webs que buscan desesperadamente aumentar su tráfico y obtener mayores ingresos publicitarios. El sitio web […]

10 ways newspapers could do better

October 1, 2013

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Every leadership team of every news organization should take this list from Inc. of what customers will pay more for and rate themselves. My sense from reading industry news is that, as a whole, newspapers rate a C-, and I’m probably being generous. Here’s my evaluation. I wish you would weigh in. 1. Your product […]

Conseguir que el lector pase más tiempo en una web, clave para aumentar los ingresos Por Miriam Garcimartin

October 1, 2013

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Hal Varian ha rechazado el premio anual de periodismo italiano “È Giornalismo” y ha pedido al jurado que su dotación sea asignada a los periodistas innovadores que trabajan en medios digitales en Italia. Enfrentarse a los nuevos desafíos de la industria requerirá de ideas creativas y de financiación para llevar a cabo una continua innovación. […]

Sun paywall: Daily Mirror launches aggressive campaign to lure web users

August 3, 2013

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Mark Swene The Daily Mirror has unveiled an aggressive campaign to capitalise on arch-rival the Sun moving behind a digital paywall, in a bid to hoover up as many as 27 million users who are likely to defect in search of free news websites. Simon Fox, the chief executive of parent company Trinity Mirror, said the Daily Mirror is […]

10 Lessons from a 100k Pageview Post

June 26, 2013

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This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz. This kind of thing might happen to Rand all the time, but it’s not often that […]

O2 partners with Future tech brands for Gurus campaign

June 26, 2013

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O2, the communications network, will work with Future Publishing‘s brands T3, TechRadar and Gizmodo UK on a six-figure campaign for its O2 Gurus technology advice service. O2: links up with Future tech brands for Gurus campaign The eight-month campaign kicks off in early July and will provide O2 Gurus content to the tech-focused brands and […]

New Media Journalism Master’s Degree – Online Education

June 4, 2013

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Become a new media expert in the world of journalism. Today’s reporters need the flexibility to tell their stories across multiple platforms, and the knowledge of media tools to maximize the impact of their work. Whether you’re an established journalist looking to update your skill set, or a born communicator ready to enter the industry, […]

Time Inc Pairs Content Sponsorships With Social Ads

May 31, 2013

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Advertisers are pouring money into social, so publishers are getting creative to offer “social” ads. Time Inc has hit on a gambit: It includes sponsorship messages in social ads that drive users back to Time content sponsored by a brand. Time bills the the effort as an ad unit of its own, but it’s really […]

Harvard Business Review’s Social Outlook

May 31, 2013

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Josh Sternberg * 05.31.2013   Over the last several years, the Harvard Business Review has quietly grown its digital presence, and it points to social as the main reason. HBR is a cross between a magazine and an academic journal. But with the exponential growth in digital, the outlet is trying to be more egalitarian without watering […]

Beyond the Big Three: The Who’s Who at Facebook

May 17, 2013

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When Facebook went public a year ago, the spotlight was on three principal characters: CEO Mark Zuckerberg, COO Sheryl Sandberg, and CFO David Ebersman. The three C-suiters were on the public stage throughout the company’s road show presentations to potential investors, and literally on stage together as they rang the opening bell the day of its IPO. […]

Sun paywall needs more than 300,000 subscribers to cover outlay, say analysts

May 17, 2013

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Sun+ service predicted to result in drop in online ad revenue with NI also paying £30m-plus for digital Premier League rights Mark Sweney   The Sun will need to attract more than 250,000 subscribers to its £2-per-week online service to cover the loss of online advertising and recoup the £30m-plus it paid for the digital Premier League football […]