Browsing All posts tagged under »iPad«

La Presse’s Bet on Tablets and Its Crossover Calculus

June 6, 2015

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News of the tablet first came from the west. Steve Jobs celebrated the beginning of this decade with a few thousand of his fans: “We want to kick off the year and introduce a truly magical and revolutionary product.” Then it came from the East, with Rupert Murdoch’s The Daily, the first publication to truly take […]

Mobile content strategy: It’s really about being adaptive by: Amy Gahran

September 18, 2013

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The medium is still the message — and even though Marshall McLuhan is long gone, his truism applies to mobile media, too. Whether you’re making your community news/info website more mobile-friendly, or perhaps creating your own smartphone or tablet app, it helps to consider how to optimize your content, not just your design and user interface, for […]

Tablet editions of magazines are no quick cure for the industry

August 3, 2013

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An old boss of mine said he didn’t regret launching magazines that didn’t work but he did regret not closing them sooner. He’d applaud Future’s decision to close its iPad magazine tech. after just seven months. He’d also sagely note this as further proof that content doesn’t migrate meekly from one platform to the next. The figures […]

Oxford on paying for news online

July 4, 2013

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Oxford’s Reuters Institute for the Study of Journalism put out a digital-news surveyrecently that’s well worth your time. It found that in the U.S., just 12 percent said they paid for digital news last year. Eighty-five percent said they did not. Of those not paying, nine percent say they expect to at some point in the […]

O2 partners with Future tech brands for Gurus campaign

June 26, 2013

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O2, the communications network, will work with Future Publishing‘s brands T3, TechRadar and Gizmodo UK on a six-figure campaign for its O2 Gurus technology advice service. O2: links up with Future tech brands for Gurus campaign The eight-month campaign kicks off in early July and will provide O2 Gurus content to the tech-focused brands and […]

Guardian appointment prompts paywall speculation

June 4, 2013

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The Independent By GIDEON SPANIER The departing chief executive of Virgin Media, Neil Berkett, has been named chairman of Guardian Media Group, sending a powerful signal that its loss-making flagship newspaper could soon charge for its website. During his six-year tenure at Virgin, New Zealand-born Mr Berkett focused on persuading customers to buy more services […]

Por qué a los editores no les gustan las apps

April 16, 2013

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ason Pontin   En el momento en que Apple lanzó el iPad en abril de 2010, sólo cuatro meses después de que Steve Jobsanunciara por primera vez sus “mágicas y revolucionarias” nuevas máquinas, los tradicionales editores se vieron atrapados por una falsa ilusión. Se convencieron de que las tabletas y smartphones les permitirían revertir la poco feliz experiencia que […]