Browsing All posts tagged under »Magazines«

Media Bitch’s Diary 2 December

December 4, 2011

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This week, Media Bitch goes to glamorous Luton, threatens Christian O’Connell with a smacked bottom, gets mobile with Mark “Gravy” Jarvis, and learns that one her media chums has been caught by the fuzz. Richard Desmond: targeting the white van man? White van man Bitch loves the glamour of her job and no more so […]

Top papers to charge online, but how?

December 1, 2011

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Three of the world’s most influential newspapers have finally come to terms with the notion that charging readers online is the only way to survive. There is far less agreement on how to go about that, the publishers of The New York Times, The Times of London and the Financial Times made clear at this […]

Hearst’s Carey: We Will Have One Million Paying Digital Subscribers In 2012

December 1, 2011

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Online revenue models: finding the right blend

December 1, 2011

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Publishers pursue non-traditional digital revenue streams

December 1, 2011

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“Diversification” was a big buzzword among publishers speaking at the Publishing Business Conference & Expo in New York. While the old-fashioned revenue generators (subscriptions and advertising) are still top of mind, new digital revenue streams are playing a larger role. Lou Sabatier, principal at Sabatier Consulting, noted that publishers should be looking for ways to […]

Single sales of digital content: one publisher’s success story

December 1, 2011

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Here’s another way for publishers to get around launching a full-blown app: single sales of digital assets such as video. String Letter Publishing, which publishes Acoustic Guitar and Strings magazines, has successfully sold pdfs, audio and video individually to download for any device. Though they’re planning an app launch for the future, it’s a case […]

‘Context aware’ commerce: How two publishers are riding the next wave

December 1, 2011

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Publishers have long relied on their ability to target an audience, build content for that audience and subsequently sell associated advertising and/or subscriptions. For hundreds of years, the recipe has worked with little variation. Fast-forward into the digital age and many publishers are now struggling to find a new model to maintain value and create […]

Eight innovative media-driven commerce initiatives

December 1, 2011

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Media companies are setting up storefronts and forging partnerships in order to sell relevant products to their audiences using a combination of technology and social components. New players emerge daily, and the strategies range from specialized daily deals to selling luxury goods on an exclusive basis. Media-driven commerce may be the breakout revenue stream of […]

Comparing The New Aggregators, Part 2

November 30, 2011

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As tablets become more of a increasingly popular household fixture, the companies that package content for the devices continue make their own upgrades. Flipboard, often seen as the top dog among news aggregation apps, recently added an iPhone app, multiple accounts and larger social media footprint. Meantime, some new apps have rolled out or gained […]

Australian media ‘need parents’ to ensure discipline

November 29, 2011

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NEWSPAPERS, online publishers and even bloggers could be hit with a government levy to fund the Press Council in future under a reform floated yesterday by the chairman of the media inquiry, Ray Finkelstein. During the first day of public hearings in Melbourne, the retired Federal Court justice raised the concept of a new industry […]

Print media’s troubles continue – by Tim Dick

November 29, 2011

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Printed newspapers and magazines continue to struggle on both the standard measures, circulation of copies sold and surveys of people who read them, as the industry waits for a combined readership measure for both print and digital editions. The Audit Bureau of Circulation figures for the September quarter contained little good news for either major […]