Browsing All posts tagged under »Media Apple«

Paid subscriptions vs. free content: striking the right balance – Content strategy drives paywall revenue… not just marketing

November 7, 2011

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Paywalls are a touchy topic for any media brand that sells advertising, but many publishers are reconsidering paid content ideas because of the challenging advertising environment. Metered paywalls have demonstrated that freemium strategies, when properly implemented, can achieve the audience scale needed for advertising while monetizing the most loyal of visitors through subscriptions. Kevin McKean, […]

Newspaper paywalls: Lessons learned

November 7, 2011

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News sites have launched a variety of different online paywall models this year, some with more success than others. There’s no one way that works for every local market, but a few best practices are emerging for any news publisher to consider before charging for digital content. In the last month, we’ve looked at how […]

Time Warner Makes $1.4 Billion Endemol Bid

November 7, 2011

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Time Warner (NYSE: TWX) has made a takeover bid for Endemol, the debt-laden Dutch production company behind Big Brother and Deal or No Deal. The US media firm’s offer is thought to be worth about €1bn (£858m). “We have received an approach; it will now be put forward to Endemol’s lenders to consider,” said Charlie […]

How Book Publishers’ Digital Revenues Stack Up

November 7, 2011

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With Simon & Schuster (NYSE: CBS), HarperCollins, Penguin and Harlequin all releasing earnings in the past week, it seems like a good time to compare publishers’ digital revenues. Here’s our chart comparing the most recent earnings from a variety of publishers. Not all publishers break out their digital revenues, but I hope more will start […]

Less transformation please, more evolution

October 28, 2011

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“Transformation implies for me a complete change – out with old, in with new. As leaders, I don’t think it’s an appropriate image to paint for our colleagues,” he says. “We see the current business as still capable of significant growth, with multimedia growing alongside the business and not replacing it,” he says. “Many newspapers […]

Amazon Earnings Down Sharply For Q3 2011, Even As Sales Rise

October 26, 2011

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With the $199 Kindle Fire tablet shipping in a little over two weeks, Amazon (NSDQ: AMZN) announced $10.88 billion in revenues for Q3 2011, up 44 percent over this time last year, but net income of $63 million on $0.14 per share—down 73 percent from last year. Strong sales, and apparently high Kindle pre-orders, were […]

Research Digest: Social Media Boost Video Views, TV Engagement

October 25, 2011

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Social referrals are driving up online video consumption, while TV viewers are increasingly multi-tasking, according to two separate research pieces from YouGov and Hitwise published on Monday. Here, we digest the key points… Online Video: Bringing Social Media to Life (Experian Hitwise): September UK video site visits are up 36 percent y-o-yto 785 million. 86 […]