Browsing All posts tagged under »newspapers«

Los principales medios lanzan plataforma de publicidad programática premium

June 20, 2016

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Perfil junto a Clarín, Infobae, La Nación y Telefe se unen a través de la nueva compañía RPA Media Place para mejorar la propuesta de valor a usuarios y anunciantes de sus plataformas digitales.

La Presse’s Bet on Tablets and Its Crossover Calculus

June 6, 2015

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News of the tablet first came from the west. Steve Jobs celebrated the beginning of this decade with a few thousand of his fans: “We want to kick off the year and introduce a truly magical and revolutionary product.” Then it came from the East, with Rupert Murdoch’s The Daily, the first publication to truly take […]

MEDIA Mergers News

August 30, 2013

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Mergers News New Market Research Report: Macquarie Media Group – Mergers & Acquisitions … – SBWire (press release) August 30, 2013 Mergers often a route out of downward spiral – Irish Times August 21, 2013 Market Report, “Independent News & Media PLC – Mergers & Acquisitions (M&A … – SBWire (press release) August 26, 2013 […]

2013: Why Paywalls Now? By KEN DOCTOR

March 7, 2013

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Though it’s spring training season, forget Moneyball — think Paywall. The money now flowing into newspaper companies due to paywalls is getting to be seriously countable. For the New York Times Company, the circulation revenue increase amounted to $63 million in 2012. For Gannett, which installed its metered systems throughout the year, overall circulation revenue […]

The FT’s ‘digital first’ strategy and the cost realities of news publishing

February 19, 2013

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Is this the Financial Times Financial Times The Financial Times (FT) is a British international business newspaper. It is a morning daily newspaper published in the Borough of Southwark, London … Read more More articles What’s to stop regional publishers wal… Paul Foot award names shortlist of eig… Datawatch: Price vs volume and why new… […]

Datawatch: Price vs volume and why newspapers should put their prices up faster

February 19, 2013

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When it comes to media economics – which is more powerful? Price, or volume? Should you sell more stuff or raise prices? Both the Guardian and the Daily Mirror Loading… products the-daily-mirror put their cover prices up in January and we’ll no doubt see more such rises this year. This has been happening for decades: […]

We need a new era of digital journalism

February 19, 2013

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  The survival of quality news calls for a new approach to writing and reporting. Inspiration could come from blogging and magazine storytelling and also bring back memories of the 70s new journalism movement. News reporting is aging badly. Legacy newsrooms style books look stuck in a last century formalism (I was tempted to write […]