Browsing All posts tagged under »PaidContent«

The digital press archives of the leading Spanish online newspapers

September 23, 2015

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Javier Guallar University of Barcelona, Biblioteconomia i Documentacio, Department Member The digital press archives of the leading Spanish online newspapers Introduction. This paper analyses the level of development of the press archives of the thirteen Spanish newspapers with the largest digital circulations. Method. This is evaluative research based on twenty indicators divided into four main sections: general […]

Why the Washington Post is smart to try sponsored content, and why others should too by Mathew Ingram

March 7, 2013

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SUMMARY: The Washington Post has launched a feature offering advertisers the ability to place sponsored content on its site, and while this form of advertising has come under fire, other media outlets should consider doing the same.

Digital media needs to cast a wider revenue net Digital media needs to cast a wider revenue net Online publishers should be savvy with how they intend to tap revenues and not rely on subscriptions alone By Douglas Okasaki, Designer

January 3, 2013

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Dubai: For digital media owners the question persists — should or shouldn’t they be charging for the content? But they inevitably come up short against this response — Why should a consumer pay for something he can get for free? But truth is monetising digital content is laden with grey areas. Revenue from online resources […]

Variety Sold for $25 Million to Penske Media Despite Poor Paywall

October 10, 2012

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Subscription site Variety – and its print publication – was bought this past Tuesday for $25 million by Penske Media Corp., owned by Internet entrepreneur Jay Penske. The site was initially valued at $50 million by its parent company, Reed Elsevier. But in its heyday, the site turned down $350 million offers. Thus, even though […]

Digital wire service NewsCred is the future of news?

August 8, 2012

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  NewsCred, a New York startup that is building a next-generation digital wire service, announced tonight that former Reuters Media President Chris Ahearn will be joining its board. CEO Shafqat Islam made the announcement at a forum NewsCred sponsored on the future of news, held at General Assembly, a popular startup workplace in New York […]

Paywalled Aggregator Backed By ‘Big Newspaper’ Shuts Down

June 2, 2012

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As we mentioned in our last post, marketing to niche audiences is a great way for general news pubs to rake in online dollars. But what about the flip side — paywalled aggregators? There haven’t been many to choose from, but a year and a half ago, The New York Times Co., The Washington Post […]

The new digital newsstand: Enabling “pass-along” — and saying no sometimes

May 28, 2012

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The biggest challenge for a media company like Meredith is shifting the focus from customer acquisition to customer engagement across platforms, Meredith chief digital officer Liz Schimel said at paidContent 2012 this morning. Part of that means making the brands available on the right platforms, but not all of them. “We get approached by a […]