New data from an internal Piano Media study reveals that media partners who adopted Piano’s Solo metered paywall in May 2013 are gaining revenue and subscribers faster than those who remain with its freemium solution. The report, available exclusively to Piano Media partners, shares data from Piano’s partners who implemented the national paywall provider’s metered […]
SUMMARY: The Dallas Morning News has become the second major paper to pull down the paywall around its news, saying the strategy failed to generate enough reader interest. It’s still going to try selling a premium service though.
Web metrics sometimes appear to resemble opinion polls in that the questioner gets the desired result. They are more believable when a web measurement company is entirely dispassionate and neutral. That’s the case with SimilarWeb, which is based in Tel Aviv. So I commend its research into The Sun‘s online traffic over the past two […]
Every leadership team of every news organization should take this list from Inc. of what customers will pay more for and rate themselves. My sense from reading industry news is that, as a whole, newspapers rate a C-, and I’m probably being generous. Here’s my evaluation. I wish you would weigh in. 1. Your product […]
August 14, 2013
Paywalls are a hot topic online at the moment. In the UK The Times has recently put their whole site behind a pay wall and in early 2011 the New York Times is set to also go behind a pay wall. Both of these sites will join sites such as the Wall Street Journal which […]
August 14, 2013
Anyone who follows the newspaper industry has gotten pretty used to seeing the launch of new paywalls by now, as publishers try to fight the ongoing decline of their print advertising and circulation revenue. Tuesday saw a publisher move rather sharply in the opposite direction, however, when the San Francisco Chronicle effectively removed the wall […]