Browsing All posts tagged under »Social Media«

Fairfax to launch Australian website paywall next month

June 7, 2013

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Fairfax Media says it is hoping to replicate the success of its international digital subscription service when it launches a metered paywall in Australia next month. From July 2, visitors to The Age and Sydney Morning Herald websites will have free access to 30 articles each month. A metered subscription program will apply beyond that. […]

New Media Journalism Master’s Degree – Online Education

June 4, 2013

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Become a new media expert in the world of journalism. Today’s reporters need the flexibility to tell their stories across multiple platforms, and the knowledge of media tools to maximize the impact of their work. Whether you’re an established journalist looking to update your skill set, or a born communicator ready to enter the industry, […]

Harvard Business Review’s Social Outlook

May 31, 2013

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Josh Sternberg * 05.31.2013   Over the last several years, the Harvard Business Review has quietly grown its digital presence, and it points to social as the main reason. HBR is a cross between a magazine and an academic journal. But with the exponential growth in digital, the outlet is trying to be more egalitarian without watering […]

Infographic: Social Media Battle of the Sexes

April 27, 2013

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Many adults have given into the social media temptation and have signed up for Facebook or created a Twitter account. But not all men and women agree on where to spend their online time. In a battle of the social sexes, there is no real victor, but the scales tip slightly in favor of women […]

Media companies must take a stand on audience value

April 18, 2013

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I recently participated in a panel discussion related to the impact of cutting-edge technology on traditional news outlets and publishers. The assembled group was incredibly impressive, and so were their suggestions – better content recommendation software, more efficient content production tools, better syndication tools, better news feeds and such. The group presented a smorgasbord of real innovation […]

2013: Why Paywalls Now? By KEN DOCTOR

March 7, 2013

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Though it’s spring training season, forget Moneyball — think Paywall. The money now flowing into newspaper companies due to paywalls is getting to be seriously countable. For the New York Times Company, the circulation revenue increase amounted to $63 million in 2012. For Gannett, which installed its metered systems throughout the year, overall circulation revenue […]

TheMediaBriefing Book Club: 10 books every media professional should read

February 19, 2013

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Summary We’re aware that we can’t cover every facet of the media business in exhaustive detail, but we can point you in the direction of the long-reads that comprehensively examine the issues we are all grappling with. Here are ten books suggested by our readers and TheMediaBriefing team we hope will enhance your understanding of […]