Browsing All posts tagged under »target markets«

As Many as 60% of Membership Sites & Subscription Sites Aren’t Tracking Mobile Useage… Yet

November 21, 2011

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According to Omniture data (click here for chart) MLB.com’s mobile viewer pageviews for just one sample evening in September rocketed far beyond PC-user pageviews. It’s just one more example of what many publishers we know are calling “hockey stick growth” on the mobile viewing front. Despite this industry-wide trend, roughly 30-60% of online subscription and […]

Why Subscription Retention Rates Slip Over Time for Newer Paywalls

November 21, 2011

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Dan Burkhart of Recurly just posted a great chart showing why it’s dangerous for paywalled publishers to forecast revenues based on their first year’s retention rates especially if your content was originally free. Your biggest fans and long-term readers of your free content are not only more likely to convert to paying than any other […]