Browsing All posts tagged under »Trends«

The trend toward hyper-local news

January 29, 2012

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Last week, while on the campaign trail in New Hampshire, I wrote about what the 2012 primary race means for AOL‘s Patch: For the lucky ones that have presidential hopefuls passing through their local high schools and diners during primary season, the Patches have a way of being bigger than themselves, if they deploy their […]

LatAm agencies target mobile

September 20, 2011

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Advertising agencies in Brazil, Argentina and Mexico plan to expand their mobile marketing offerings, according to a survey carried out by Nielsen. The general consensus across the three markets was that mobile is a channel that can be better exploited, with 83% of agencies in Brazil, 65% in Argentina and 59% in Mexico stressing its […]

Ritz-Carlton dedicated to digital marketing in new campaign

September 19, 2011

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19 September 2011   The Ritz-Carlton Hotel is repositioning its brand with a $10m advertising campaign featuring direct mail, email, social media and banner ads. The Marriott-owned hotel chain has partnered with Los Angeles-based agency Team One in an attempt to reinvent itself. Direct mail and email messages are being distributed, promoting its new tagline […]

Google’s 10 biggest acquisitions (so far) ON2

September 19, 2011

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The search giant wants to spend $12.5 billion to acquire Motorola Mobility. Here are its ten biggest buys to-date and what exactly happened to them.   Price: $133 million Announced: August 2009 FTC Approval: January 2010 On2 Technologies made Theora and VP8, high performance video codecs for online streaming. After the purchase, the Free Software […]

How Google makes money off YouTube mobile

September 19, 2011

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It should come as no surprise that content providers want to make money from YouTube, particularly on smartphones, which are among the hottest-selling gadgets on the planet. What you may find surprising is that once Google figured out a way to make that happen, namely by allowing advertising, viewership skyrocketed.http://ads.cnn.com/html.ng/site=cnn_money&cnn_money_position=220x200_ctr&cnn_money_rollup=technology&cnn_money_section=quigo&page.allowcompete=no&params.styles=fs&page.allowcompete=yes&tile=1316486858359&page.allowcompete=yes&domId=53218 Users may hate ads, but […]

News International (News Corp) to pay $4.7 million to settle hacking

September 19, 2011

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News International is expected to pay 3 million pounds ($4.7 million) to settle hacking claims by the family of murder victim Milly Dowler against Britain’s now defunct News of the World newspaper, sources close to the issue told Reuters on Monday. The settlement is likely to involve close to a two million pound payment to […]

Mobile payments – GOOGLE WALLET – INCOMMING!!!!!!!!!!!!

September 19, 2011

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Google Inc has enlisted Visa Inc in its effort to push mobile payments, striking an agreement to allow Visa account-holders to pay for store purchases with their smartphones. Visa comes onboard a "Google Wallet" project already supported by Citigroup, MasterCard, Sprint Nextel Corp and First Data. In May, the group announced a trial of a […]